adidas Originals prepares to launch their partnership with Rita Ora for a collection of iconic items designed by Rita Ora soon to drop for the Fall/Winter season.
Rita has been seen spotted in London and New York in one of the outfits from her collection, images of her her in design meetings at adidas HQ have been tweeted, so expect more images from her collection in the lead up the official launch. Known as much for her fearless take on fashion, as for her head turning musical collaborations, Rita Ora has carved herself a pedestal for her energy and original spirit.
Rita said regarding working with adidas Originals
“The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!”
Her debut collection will span 3 Season’s kicking off in FW14 with heritage classics carved up, recut and emblazoned in bold graphics and vibrant colours, brought to life by the hottest name in music at the moment.
adidas Originals has some major names on their rosta at the moment, with anticipated collections by Kanye West and Pharrell in the production stages, plus an adidas Originals by Mary Katrantzou capsule collection to drop soon not to mention being the main sponsor of the World Cup, the future is looking very bright for the brand with 3 stripes.