adidas are having a great year with new and retro footwear releases plenty, and now continuing the momentum of the successful ZX Flux campaign coupled with their detailed digital fabric print work, adidas are about to launch a high-resolution photographic APP for the summer that will allow users to take their own photo’s, apply them to the ZX Flux silhouette and unlock the full potential of the digital photo printing customisation.
This coincides with the relaunch of the mi adidas customisation site in August, where you can choose your own colours and lettering for some of the most iconic products from the adidasOriginals range such as the Superstars, Gazelles, Firebird tracksuits and more.
This teaser clip was posted onto the adidasOriginals instagram page showcasing the possibilities.
This is the next step in sneaker customization and adidas is pioneering the way while managing to involve the mobile social photographic communities.
The APP will be available in August for iPhone and Android mobile platforms