Frank Millers Advert/Mini film for Gucci’s new range of fragrances for women ‘Gucci Guilty’ was screened in full last night in the advert break of the VMA’s.
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A teaser trailer featuring an edited 18 second clip appeared on television’s and blogs across the web about 6 days before the official debut causing anticipation and debate among film and fashion fans about the actors chosen and the directorial styling of Frank Miller. It was a bold step for Gucci who have utilized more mainstream marketing options as of late to great success.
Job well done?
Starring Evan Rachel Wood and Chris Evans.
Directed by Frank Miller.
Soundtrack by Friendly Fires.
Update: Full advert in 3D