Selfridges teams up with designers for 100 year Birthday celebrations

Coca-Cola bottle in 'Selfridges' Yellow Hue

British superstore Selfridges is 100 years old this years and as part of their 100th Birthday celebrations, they have commissioned exclusive yellow products from some of the best designers in the world all created in the Selfridges yellow hue. Designers involved in the project are Lacoste, Coca-Cola, Ralph Lauren, and others.

These limited edition items will be available in-store, you can also check out their Big Yellow Festival throughout the month of May, where every weekend will feature in-store entertainment in the fields of music, fashion and cabaret.

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