New Era Launches EK Brand Of Headwear In UK

New Era launched their EK brand of hats on Thursday night with a small launch party in the London flagship store in Brewer St, showcasing the different styles to be made available instore

EK is the brand extension of the NewEra brand showing a return to its roots in fashion headwear. Introducing gatsby, newsboy and fedora styles and utilizing cashmeres, wools and cottons. The line is created to honour the founder Ehrhardt Koch and a history many NewEraCap fans might not be aware of. The range is inspired by the Gatsby, the style of cap New Era made in its founding years (1920’s – 1930’s).

Take a look HERE

Photos from the night – Click images to enlarge

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