New Era Launches EK Brand Of Headwear In UK


New Era launched their EK brand of hats on Thursday night with a small launch party in the London flagship store in Brewer St, showcasing the different styles to be made available instore

EK is the brand extension of the NewEra brand showing a return to its roots in fashion headwear. Introducing gatsby, newsboy and fedora styles and utilizing cashmeres, wools and cottons. The line is created to honour the founder Ehrhardt Koch and a history many NewEraCap fans might not be aware of. The range is inspired by the Gatsby, the style of cap New Era made in its founding years (1920’s – 1930’s).

Take a look HERE

Photos from the night – Click images to enlarge

Comment on this post

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s